Here is a sampling of how Aquent has helped creative and marketing organisations across multiple industries address a variety of challenges.
Designing a cost-effective alternative to an outside agency for a leading communications company
The world’s leading wireless communications company needed to revamp the online demo for one of its premier services following a web site redesign. Since the demo had to complement the web site’s new look and feel, the company asked its advertising agency to also revise the demo. When the agency quoted a five-figure budget and a month long timetable, the company decided to look elsewhere. The challenge was to find a more timely and cost-effective solution while maintaining the strict design integrity, quality, and usability of this mission-critical demo. Aquent was more than up to that challenge.
Within 24 hours of receiving the assignment, Aquent had identified a web designer, who quickly developed a sample demo and presented it to the client’s senior creative management team. Two days later, our talent received unanimous approval to proceed with the project and was able to complete it in less than three weeks at a cost that was $20,000 below the ad agency’s estimate. The client was so pleased with the outcome that it now regularly relies on Aquent talent to execute high-profile project work.
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Assembling a complete creative services team for a systems and engineering firm on short notice
Aquent was contacted when the creative services department of a not-for-profit systems and engineering firm needed a temporary team to meet the demands of a new contract. We quickly assembled a group of talented professionals that included a creative director, a lead web developer, a database administrator, technical writers and editors and design and presentation specialists. The team’s stellar performance on the contract – and the additional skills that team members brought to the department’s other projects – have earned the firm’s creative services department significantly more funding and contracts than it previously had.
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Creating a successful ad campaign when the client’s ad agency didn’t have capacity
One of the world’s leading liquor distributors wanted to reintroduce a small, lesser-known brand of tequila into the market. The company knew that its agency of record would not devote sufficient resources to this relatively low-budget print campaign, so the distributor turned to Aquent to create a series of launch ads for the brand.
Drawing on our sizable pool of prescreened talent, Aquent quickly identified a creative team with liquor-industry experience that had collaborated for many years. In fact, the team had previously worked on several of the client’s other brands.
By turning to Aquent for its tequila campaign, the client worked with senior experienced talent (rather than overworked junior agency staff) who provided more “creative” for its ad dollars and produced an agency-quality campaign for a small-but-growing brand. The distributor has already asked Aquent’s team to present concepts for its next generation of tequila ads, confirming the campaign’s success.
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Relaunching an established brand for a consumer packaged-goods company
The No. 1 cookie marketer needed new thinking, a new strategy and a relaunch. Since no full-time staff were available to devote to the project, a seasoned product manager with brand turnaround experience was necessary.
Aquent provided a consumer packaged goods veteran with more than 20 years’ experience in launching major brand initiatives into competitive and fast-paced environments. His challenge? Rethink the brand. Reposition the brand. Make it easier to find, easier to buy, easier for customers to fall in love with again. Redesign, repackage, and give POS a thorough face-lift. As a result, new life has been breathed into a premium high-margin franchise.
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